Simulation Modeling

What We Do > New Business Strategy > Simulation Modeling

Schematic design depicts what you think you should build. Simulation shows how consumers will actually use it.

The Integrated Insight Difference

Simulation Experts

We are experts at agent-based simulation, where artificial intelligence allows us to program in the variability and unpredictability of people.

Visual Demonstration

We develop movies to visually depict the operation you are building and provide all metrics from the models for use in planning.

Flexible Approach

We are flexible in our approach. We can model areas of concern or the entire operation.


We work iteratively with our clients, keeping them aware of issues we see and incorporating changes as we go.

Our Approach


We work with designers, operators, and executives to understand the questions that need to be answered and collect the data needed for modeling.


Our decades of simulation experience and proprietary modules allow us to quickly build a base model to compare to future-state scenarios.


We provide a detailed analysis of scenarios designed to answer key questions about the operation.  In-depth statistics about the guest experience accompany a 3D movie of the operation to fully demonstrate recommended implementation.

Featured Case Studies

When To Perform Simulation Modeling

• Variable human behavior can have a significant impact on the operation.

• The cost of structural changes or ongoing operating budgets warrants getting it right the first time.

• When complexity across operations makes it difficult to solve through analytics alone.

• Multiple scenarios need to be tested to determine feasibility and benefits.

Need to perform simulation modeling?

Schedule a free consultation to discuss your business needs.

Read More Insights

Insightful Wayfinding Design with AI-Based Simulation Modeling

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Agent-Based Simulation in the Themed Entertainment Industry: Enhancing the Guest Experience with Predictive Analytics

Simulation and AI technology enable designers to test experiential designs, improve operational efficiency, and ensure health and safety protocols.

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Identifying Safe Reopening Strategies for Ski Resorts Using Agent-Based Simulation

Agent-based simulation can model operational scenarios to aid in decision making, including line management techniques.

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