Featured Case Studies
Warner Bros. Studio TourWarner Bros. Studio Tour is a guided tram and walking tour at one of the oldest and renowned movie studios in Hollywood. Integrated Insight has conducted a number of research studies including ongoing branding and guest satisfaction studies, barriers and motivations research, and research to test new concepts under consideration. Research is done both in-person as in the case of interviewing guests for the inaugural Halloween event, and online for tracking studies.
Wyndham Destinations has engaged Integrated Insight to conduct various research studies. Included are surveys to better understand attitudes and usage by club members, testing of benefits, and introduction of new products and services.
Integrated Insight conducts both online and in-person research for Brightline. Working hand-in-hand with Brightline since before launch, online studies have been completed to determine core audience segments including development of personas, size the geographic and behavioral markets, help set pricing, and monitor brand health through tracking surveys. In-person, aboard the trains or in the terminals, Integrated Insight has interviewed travelers to understand connections being made and obtain feedback on onboard services and amenities.
Where others take guesses, Moore uses data. Moore is a creative agency with offices in Tallahassee, Denver, New Orleans and West Palm Beach. Integrated Insight is proud to be the go to research partner for Moore and has conducted many qualitative and quantitative studies over the past several years. Studies have been designed and executed for clients such as the Florida Department of Education, the Florida Department of Agriculture, the Florida Department of Environmental Protection, and CareerSource Florida, as well as private industry clients.
Jungle Island is a nature and animal attraction located in the heart of Miami. Integrated Insight was engaged by IDEAS Orlando to better understand the current Jungle Island visitor and test new concepts for future development being considered. Research was executed online among both residents of the region and tourists visiting the Miami area.
With a focus on improving the customer experience, Carnival Corporation first engaged Integrated Insight to conduct ethnography studies aboard ten sailings on four different cruise lines: Carnival, Princess, Holland America, and Seabourn. Panelists were invited to participate via a personal email invitation and pre-interviewed by phone about two weeks prior to their trip. Questions regarding past cruise behavior, other vacations enjoyed, specific motivations, and the general planning and decision making process for this particular cruise itinerary and ship were probed.
Subsequently, Integrated Insight has conducted numerous qualitative and quantitative studies, both online and in-person (ports and ships) in support of Princess MedallionClass innovation, photography, casino gaming, website usage, and attitudes and usage among cruise interested consumers. Studies have ranged from straightforward attitudinal research to complex discrete choice studies.
Holiday Inn Club Vacations
Holiday Inn Club Vacations engaged Integrated Insight to conduct qualitative and quantitative research with consumers to better understand current and future timeshare consumers. Projects have included exploratory focus groups in key source markets, online research among targeted segments, and robust segmentation research. Integrated Insight also supports Holiday Inn Club Vacations with ad hoc analysis of existing data sets.
Integrated Insight is a long-time partner of IDEAS Orlando, a design firm in Orlando, Florida. Concept and demand research has been conducted for many IDEAS clients including new destination developments in the Caribbean, space ports in the United States and Sweden, and attractions and resorts throughout the U.S. Qualitative and quantitative branding research has been conducted for IDEAS clients in health care, education, and career employment agencies in Florida, Alabama and Virginia.
North Point Ministries
Pastored by Andy Stanley and headquartered near Atlanta, North Point Community Church is the largest campus of North Point Ministries, and one of the most well-attended churches in the Southeast. Desiring to better understand attenders and those without a church home in the Atlanta area, North Point Ministries commissioned Integrated Insight to conduct quantitative research to explore evolving engagement patterns. The research discerned the differences in demographics, psychographics and religious perceptions across attender types in painting a portrait of the local religious landscape.
Lowe’s Home Improvement
Integrated Insight supported Lowe’s through a number of qualitative and quantitative research projects. Studies included new product and service exploratory studies, in-home ethnography, site selection research and research in support of employee engagement.
Royal Caribbean Cruise Line
Royal Caribbean Cruise Line is one of the best known and well-loved cruise brands, deploying over twenty ships throughout the world. The company was interested in testing concepts to improve the guest experience and chose Integrated Insight due to extensive experience in the cruise sphere, including product design and business performance. Qualitative research was conducted among past cruisers as well as other lines, and also among cruise intenders, but still contemplating their first cruise. Results provided clear direction on product investment to maximize appeal and differentiation in the highly competitive cruise segment, as well as effectiveness of proposed marketing messages.
Integrated Insight regularly conducts qualitative and quantitative research for CareerSource among both employers and job seekers. Both the statewide organization and CareerSource Central Florida are supported. The original research to consolidate the numerous career agencies in Florida into one cohesive source with multiple branches – CareerSource Florida – was done by Integrated Insight, inclusive of overall branding, naming, and logo development. Ongoing projects include brand tracking and targeted research to address specific causes.