Know your brand health.
The Integrated Insight Difference
All of our tracking studies are customized to your business. We are more interested in building the most effective tool for you than building our own database of similar questions across clients.
We track you and your competitive set, which is defined by you. Knowing the direction of your brand health is even more insightful when measured against others.
Our liberal use of open-end questions allows us to dive deep into the analysis to uncover the “why” behind measured change.
We develop easy-to-use dashboards to track change over time with demographic, behavioral and psychographic cuts.
We design your tracking study to fit your needs. Audiences surveyed, competitors tracked, ads tested and when waves are executed are all done with consideration to your business needs.
Both internal and external impacts are measured by studying consumer sentiment in addition to brand perceptions and ad recall. Results are compared wave to wave, same time period prior year, and against key competitors to fully understand strengths and opportunities.
Reporting through both interactive, online dashboards and executive-ready presentations. Trend data easily accessible through custom dashboard reports.
Featured Case Studies
When To Conduct Brand Tracking Research
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Schedule a free consultation to discuss your business needs.