Brand Tracking Research

What We Do > Research and Consumer Insights > Brand Tracking Research

Know your brand health.

The Integrated Insight Difference

Complete Customization

All of our tracking studies are customized to your business. We are more interested in building the most effective tool for you than building our own database of similar questions across clients.

Thorough Analysis

Our liberal use of open-end questions allows us to dive deep into the analysis to uncover the “why” behind measured change.

Competitive Benchmarking

We track you and your competitive set, which is defined by you. Knowing the direction of your brand health is even more insightful when measured against others.

Dashboard Reporting

We develop easy-to-use dashboards to track change over time with demographic, behavioral and psychographic cuts.

Our Approach

Custom Design

We design your tracking study to fit your needs. Audiences surveyed, competitors tracked, ads tested and when waves are executed are all done with consideration to your business needs.

Robust Analysis

Both internal and external impacts are measured by studying consumer sentiment in addition to brand perceptions and ad recall. Results are compared wave to wave, same time period prior year, and against key competitors to fully understand strengths and opportunities.

Interactive Dashboards

Reporting through both interactive, online dashboards and executive-ready presentations. Trend data easily accessible through custom dashboard reports.

Featured Case Studies

Slide Cedar Fair Entertainment - Staying on Top of Brand Health Brand Tracking Research Integrated Insight supports Cedar Fair with seasonal brand and advertising tracking studies to assess a number of strategic initiatives including brand perceptions, advertising awareness, how well the creative content and messaging resonates. The study indicates how well the advertising mediums effectively improve intent to visit, allowing Cedar Fair to be fluid in the executions and spending, and to target the right consumers with the right messages.
Slide Orlando Health - Understanding Brand Opportunities after Mergers and Acquisitions Brand Tracking Research Orlando Health is a not-for-profit healthcare network operating several hospitals in the Central Florida area and engaged Integrated Insight to design, develop, execute, and report on a quarterly tracking study. The company had acquired regional hospitals and physician groups, but research showed that without a common naming convention, association with the mothership brand lagged competitors. The online survey delved into awareness, brand perceptions, and preferred facilities for various types of healthcare needs, and covered both Orlando Health and key competitors.

Slide CareerSource Florida - Creating an Umbrella Brand to Elevate Awareness and Usage of Regional Services Brand Tracking Research The state of Florida enacted a law calling for a single, consolidated workforce brand that would be customer-focused and deliver consistency across all regions. Integrated Insight conducted awareness and perceptions research among Florida residents seeking employment or interested in a career change, and employers within the state of Florida to understand current state. Subsequently concept testing among similar audiences was deployed to ascertain appeal and interest in the new consolidated brand positioning. The research resulted in the adoption of the new “CareerSource Florida” brand and logo design, integrating twenty-four independent brands that operated under the prior Workforce Florida system. Slide Mote Marine - Tracking Brand Impact of Newly Planned Aquarium Brand Tracking Research Mote Marine engaged Integrated Insight to conduct a brand study to better understand the impact of a newly announced aquarium. Mote operates several small facilities in Florida, with an emphasis on marine animal science. The new facility will provide Mote an opportunity to both expand their visitor base and expand awareness and knowledge of marine science for generations to come. Slide Warner Bros. Studio Tour Hollywood - Understanding Brand Awareness in a Competitive Marketplace Brand Tracking Research Integrated Insight conducts ongoing brand awareness research for Warner Bros. Studio Tour in Hollywood to help position the tour effectively considering the many options available to visitors to the region. The research helps inform which products, features and benefits resonate most.

When To Conduct Brand Tracking Research

  • You need to understand the return on investment for marketing and advertising expenditures.
  •  Keeping an eye on brand health will provide an early indicator of problems or challenges.
  • Understanding current marketing funnel and customer loyalty are critical in determining marketing strategy.
  • A set-back has occurred and measuring recovery is paramount.

Need to conduct a brand tracking study?

Schedule a free consultation to discuss your business needs.

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