Brand Tracking Research

What We Do > Research and Consumer Insights > Brand Tracking Research

Know your brand health.

The Integrated Insight Difference

Complete Customization

All of our tracking studies are customized to your business. We are more interested in building the most effective tool for you than building our own database of similar questions across clients.

Thorough Analysis

Our liberal use of open-end questions allows us to dive deep into the analysis to uncover the “why” behind measured change.

Competitive Benchmarking

We track you and your competitive set, which is defined by you. Knowing the direction of your brand health is even more insightful when measured against others.

Dashboard Reporting

We develop easy-to-use dashboards to track change over time with demographic, behavioral and psychographic cuts.

Our Approach

Custom Design

We design your tracking study to fit your needs. Audiences surveyed, competitors tracked, ads tested and when waves are executed are all done with consideration to your business needs.

Robust Analysis

Both internal and external impacts are measured by studying consumer sentiment in addition to brand perceptions and ad recall. Results are compared wave to wave, same time period prior year, and against key competitors to fully understand strengths and opportunities.

Interactive Dashboards

Reporting through both interactive, online dashboards and executive-ready presentations. Trend data easily accessible through custom dashboard reports.

Featured Case Studies

When To Conduct Brand Tracking Research

  • You need to understand the return on investment for marketing and advertising expenditures.
  •  Keeping an eye on brand health will provide an early indicator of problems or challenges.
  • Understanding current marketing funnel and customer loyalty are critical in determining marketing strategy.
  • A set-back has occurred and measuring recovery is paramount.

Need to conduct a brand tracking study?

Schedule a free consultation to discuss your business needs.