IN-PERSON / ONLINE, QUALITATIVE / QUANTITATIVE RESEARCH
Capturing consumer feedback is best done in the moment.
The Integrated Insight Difference
Leverage the Right Techniques
Finding consumers where they are dictates methodology. For more transient consumers or visitors, this often means in-person intercepts, even to ask them to complete a survey on a tablet provided, or once they return home.
Maintain Constant Quality Control
Daily, we monitor our data for quality including randomness of sample, meaningful open-end responses and that the surveys were thoughtfully completed. Meeting goals for number of completed surveys is important, but quality rules.
Hire the Right Talent
Great interviewers are like great salespeople. They genuinely enjoy people, engage with charm, are tenacious in “closing the sale” and focus on their goals. Great analysts are like research scientists. They have a commitment to data integrity, and know how to dig deep to uncover the most meaningful insights. Both understand the importance of what they do.
Flexibly Adjust and Respond
We consider ourselves to be your thinking partners. We look for and recommend quick changes to overcome obstacles, whether doing in-person interviewing or using online purchased or client generated contacts.
Identify a Solution
We work with you to confirm the right methodology to meet your business objectives, solving the how, where, and when details.
Execute, Monitor, Analyze
Our decades of experience drives our focus on quality. We monitor data collection closely to ensure data integrity. Our analysis delivers on client objectives and more.
Results and Recommendations
Research is only as good as what is communicated. We deliver actionable reports and dashboards, connecting the dots and identifying opportunities.
Featured Case Studies
When To Perform In-Person Research
From the Experts
Myth-Busting In-Person Research in a Socially Distanced World
Q&A: Get to Know the Managing Director of Research Operations
Need to conduct research?
Schedule a free consultation to discuss your business needs.