All customers are not alike. Speak to them like you know this.
The Integrated Insight Difference
We marry demographics, behaviors, and psychographics to develop actionable segments. If you can’t find them, you can’t speak to them.
We work with other providers that you engage to work their databases into the segmentation schema.
We build personas for each segment, bringing their personalities to life with a storyboard of demographics, behaviors, psychographics, and images.
Quick Assessment Typing Tool
We conduct further analysis to identify a small number of questions that accurately segment a customer with over 85% accuracy. This makes the segmentation even more actionable among potential prospects.
Designing an effective segmentation questionnaire requires close collaboration with internal marketing, sales and product development teams as well as external ad agencies and experience designers. We synthesize input and produce a respondent ready survey.
Advanced Statistical Analysis
We leverage multiple approaches including latent class analysis, k-means clustering, factor analysis and two-step cluster analysis to reduce many variables to the most defining set of questions. We both “back-cast” the existing data and leverage additional research to test the predictability of the segmentation schema.
Making Segments Actionable
Each segment is also sized to help inform potential demand and revenue opportunities. Through infographic reporting and development of story-driven personas, we bring the segments to life.
Featured Case Studies
When To Conduct Customer Segmentation Studies
Need to conduct a segmentation study?
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