Understanding price sensitivities, through consumer research and competitive analysis, can help mitigate revenue risk when introducing a new product or deciding on a price change.
As hoteliers look to capture limited demand and maintain yields during lingering COVID-19 impacts, optimizing yield on each guest is critical.
Follow the case study of Grand Traverse Resort and Spa, who came out strong in summer 2020 with strategic shifts in response to COVID-19.
College athletics is facing an existential crisis. How can non-revenue sports programs be saved?
In order to survive the upcoming economic challenges, restaurants need to implement menu engineering to improve the bottom line.
In a downturn, many companies make severe cost cuts that sacrifice total revenue and profit margin.
In times of crisis, there is risk of making short term pricing decisions that will have long term impacts.
