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Business Optimization

Untapped revenue and expense opportunities drive incremental profit. Pricing can be very impactful, with a 1% increase in realized price producing a 5-10% increase in net income. Our revenue engagements typically produce 10-20% profit improvement. Through simulation and capacity planning, we identify achievable cost reductions.


Developing holistic pricing strategies that lead with the consumer and where they place value, with 1% gains in price realization typically resulting in 5% to 10% improvement in profit. Effectively leveraging discounts, value-add offers, and nets and commission structures to grow incremental demand.


Segmenting target audiences to determine highest potential consumers and developing targeted strategies to improve conversion.


Applying analytics to forecast demand by product and service, and filter inventory to the most profitable channels and customers.


Identifying obstacles and developing solutions to improve customer service and profit.


Simulation of current versus ideal state to make the right trade-off decisions, ensuring enough, but not excessive inventory or capacity is available to meet expected demand. Click here for video demonstration.

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  • Customer Assessment
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  • Revenue and Profit Optimization
meow wolf case study

Meow Wolf Case Study

Amtrak – Case Study

wynn la

Wynn Las Vegas – Case Study

Vidanta Resorts – Case Study

Starwood Hotels – Case Study

Six Flags Great Escape Lodge and Indoor Waterpark – Case Study

iFLY – Case Study


Oklahoma City Zoo – Case Study

The Maize – Salt Lake City

Portsmouth Historic Dockyard – Case Study

Hudson Yards – Case Study

Korala, Dominican Republic – Case Study

st Louis case study

St. Louis Union Station – Case Study

icon park case study

ICON Park – Case Study

game of thrones case study

Game of Thrones – Case Study

Silver Dollar City – Case Study

Dollywood case study research feasibility capacity planning

Dollywood Case Study

Harlem Globetrotters Case Study

Live Nation – Case Study

Vail Resorts – Case Study

International Speedway Corporation

Halstrom Academy

Shakespeare Birthplace Trust

Village Road Show

TopGolf – Case Study

national restaurant association research and business strategy case study

National Restaurant Association Case Study

LA Zoo

Warner Brother’s Studio Tour

Virgin Trains

Royal Caribbean Cruise Line

Merlin Entertainments

Clearwater Marine Aquarium

Colonial Williamsburg

Darien Lake Theme Park and Resort

Palace Entertainment

Rocky Mountaineer

Sea World Parks & Entertainment

Six Flags Inc

Strayer University

Magic Springs

Visit Orlando

Baha Mar Resort

Full Sail University

Virgin Voyages

New York Racing Association

Foundation Partners

carnival cruise line integrated insight case study

Carnival Corporation

Disney’s Back to the Basics

British Columbia Automobile Association

Audubon Nature Institute

cedar fair research case study by integrated insight

Cedar Fair Entertainment Company

Polynesian cultural center case study

Polynesian Cultural Center

vistana signature experience case study

Vistana Signature Experience Case Study

great wolf lodge pricing strategy

Great Wolf Resorts

wizarding world of Harry Potter integrated insight research study

Universal Parks and Resorts

Disney's magic your way pricing strategy

Disney’s Magic Your Way Pricing Strategy