Business Optimization - Integrated Insight

Helping organizations outbehave the competition through insights & analytics

new business strategy, business optimization, research and consumer insights, joni newkirk

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Business Optimization

“I know I need to sell the right product, to the right customer, at the right time, and right price. How do I do that?”
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“How can we better manage our costs while maintaining or improving the customer experience and revenue?”
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“Everyone wants us to drop price to stimulate demand. Can we really discount our way to profitability?”
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“What is our pricing strategy? Do we even have one?”
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Pricing Strategy

Developing holistic pricing strategies that lead with the consumer and where they place value, with 1% gains in price realization typically resulting in 5% to 10% improvement in profit.

Marketing, Sales, and Distribution Strategies

Growing the business holistically through alignment of disciplines and a focus on seamless delivery to the customer.

Revenue and Profit Optimization

Applying analytics to forecast demand by product and service, and filter inventory to the most profitable channels and customers.

Customer Assessment

Enabling focused efforts and efficient spending by identifying actionable customer targets through custom research.

Operational Efficiency and Process Improvement

Using data analytics to make the right trade-off decisions, ensuring enough, but not excessive inventory or capacity is available to meet expected demand.