“Even the best creative concepts fail in execution. How do we avoid becoming the next case study on new product failures?”
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“Putting emotion aside, what really is the potential for this project? What is the chance this project will even come close to delivering the return I’m expecting?”
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Market Assessment
Leveraging existing research, market facts, and competitor analysis to size a market’s potential.
Strategy Design
Creating breakthrough strategies to drive from idea to execution.
Capacity Planning and Optimization
Ensuring product specifications are consistent with consumer expectations, and sufficient capacity exists to accommodate demand.
Concept Testing
Leading with the consumer through custom research to measure appeal, interest, intent, and willingness to pay.
Demand and Revenue Forecasting
Predictive analytics through proprietary models, calibrating overstatement and identifying upside opportunity.
Pro forma Development
Financial modeling to determine overall project feasibility.
