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New Business Strategy

We utilize objective analytics and visualization tools to minimize risk and capitalize on opportunities for new, breakthrough strategies. We leverage consumer research and simulation to “get it right the first time”, exceeding customer expectations and avoiding costly mistakes.

MARKET AND COMPETITIVE ANALYTICS

Leveraging existing research, market facts, and competitor analysis to size a market’s potential.

CAPACITY PLANNING

Ensure specifications are consistent with consumer expectations and sufficient capacity and labor exists to accommodate demand.

SIMULATION AND OPTIMIZATION

Through modeling and agent-based simulation, envision and adjust actual processes and operations prior to new build and implementation.

CONCEPT TESTING

Leading with the consumer through custom research to measure appeal, interest, intent, and willingness to pay.

DEMAND AND REVENUE FORECASTING

Predictive analytics through proprietary models, calibrating overstatement and identifying upside opportunity.

FINANCIAL FEASIBILITY AND PRO FORMA DEVELOPMENT

Financial modeling and pro forma development to determine supportable investment and overall rate of return. Cash flow, profit and loss estimates, levered and unlevered project returns (NPV and IRR), and potential supportable levels of investment.

View Our Projects
  • Sort Portfolio:
  • All
  • Capacity Planning and Optimization
  • Concept Testing
  • Demand and Revenue Forecasting
  • Feasibility Analysis
  • Market Assessment
  • Pro forma Development
  • Strategy Design

Caprock Partners Case Study

Urban Legacies Case Study

Princess Cruise Line Case Study

meow wolf case study

Meow Wolf Case Study

Amtrak – Case Study

Creek Indian Enterprises – Case Study

Wynn Macau – Case Study

Six Flags Great Escape Lodge and Indoor Waterpark – Case Study

iFLY – Case Study

City of Garden Grove, California – Case Study

okc

Oklahoma City Zoo – Case Study

One Vanderbilt – Case Study

Hudson Yards – Case Study

Puerto de Cartagena

Port of Cartagena – Case Study

Korala, Dominican Republic – Case Study

icon park case study

ICON Park – Case Study

Silver Dollar City – Case Study

Dollywood case study research feasibility capacity planning

Dollywood Case Study

Harlem Globetrotters Case Study

Game of Thrones – Case Study

Village Road Show

Accesso

Tavistock Corporation

TopGolf – Case Study

Hospital Corporation of America

480 Holdings – Case Study

LaGuardia Gateway Partners

AlabamaWorks!

LA Zoo

New York Botanical Garden

Warner Brother’s Studio Tour

V3E Global

BC Foley

Related China

Atlanta Falcons

storycare

StoryCare

Kennedy space center

Kennedy Space Center

Royal Caribbean Cruise Line

Merlin Entertainments

Clearwater Marine Aquarium

Colonial Williamsburg

Darien Lake Theme Park and Resort

Palace Entertainment

Rocky Mountaineer

Sea World Parks & Entertainment

Six Flags Inc

Baha Mar Resort

Virgin Voyages

Marilyn Monroe Spas

Lowe’s Home Improvement

Foundation Partners

Fantasy of Flight

Enchanted Kingdom

carnival cruise line integrated insight case study

Carnival Corporation

Audubon Nature Institute

Polynesian cultural center case study

Polynesian Cultural Center

Spaceport America

Merriweather park

Merriweather Park at Symphony Woods

St. Croix, U.S. Virgin Islands

wizarding world of Harry Potter integrated insight research study

Universal Parks and Resorts