– We lead with the consumer in everything we do. Performing decades of consumer research has made us humble and aware of the risk of second guessing consumer preferences.
– Our full-service research capability allows us to quickly conduct custom qualitative and quantitative research. Research design, programming and fielding, analysis, and insightful reporting are all accomplished internally by our seasoned research team.
– We measure appeal, intent to purchase, and willingness to pay with your defined target audience. Our research is custom built, which provides the opportunity to learn a little more about your target consumer and test brand positioning and messaging. Through a liberal use of open-end survey questions, we understand why consumers respond the way they do, which can be used to tweak products or services to maximize appeal.
– We have perfected the art and science of calibrating demand (see Demand and Revenue Forecasting) and it begins with strategic insertion of critical questions in the research. Understanding consumer’s self-stated past behavior and future intentions not only for your concept but also direct and indirect competitors, provides a lens into potential risk or upside.