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Research & Consumer Insights

We lead with the consumer, facilitated through our full-service research capabilities. Insights are gleaned from custom research, strategically designed to be the voice of your customer. Our ability to transform data into actionable insights provides a continuous improvement roadmap for your team.


Qualitative and quantitative research to determine consumer appeal of new products and services.


Quantitative research to determine base demand and track changes in customer satisfaction, brand and advertising awareness, or visitation and usage behavior.


Ethnography, executive interviews, and other qualitative and quantitative research to develop and sustain world-class customer experiences and employee and leader expectations and standards.


Quantitative research to factor broad audiences into homogeneous groups based on common needs, interests, and priorities. Development of story-driven profiles to bring viable segments to life.


Quantitative research used to simulate trade-off decisions for detailed design features, pricing, packaging, and bundling of products and services.


Full service research organization capable of writing, programming, hosting online or conducting in-person interviews to meet your research needs. In-depth analysis and expert reporting through Tableau, SPSS and Excel datasets, and insightful and actionable PowerPoint presentations.

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View Our Projects
  • Sort Portfolio:
  • All
  • Baseline and Tracking Research
  • Concept Testing
  • Conjoint and Discrete Choice Research
  • Customer Experience & Employee Engagement
  • Ethnography
  • Full-service, in-house research capability
  • Market Information Research
  • Primary Market Research
  • Qualitative Research
  • Quantitative Research
  • Segmentation Studies
Disney's magic your way pricing strategy

Disney’s Magic Your Way Pricing Strategy

wizarding world of Harry Potter integrated insight research study

Universal Parks and Resorts

great wolf lodge pricing strategy

Great Wolf Resorts

Merriweather park

Merriweather Park at Symphony Woods

vistana signature experience case study

Vistana Signature Experience Case Study

Polynesian cultural center case study

Polynesian Cultural Center

Canyons Resort

cedar fair research case study by integrated insight

Cedar Fair Entertainment Company

British Columbia Automobile Association

Disney’s Back to the Basics

CareerSource Florida

carnival cruise line integrated insight case study

Carnival Corporation

Fantasy of Flight

Lowe’s Home Improvement

Marilyn Monroe Spas

New York Racing Association

The World Residences at Sea

Virgin Voyages

Full Sail University

Baha Mar Resort

Orlando Health

Visit Orlando

AAA Carolina

Magic Springs

Strayer University

Rocky Mountaineer

Darien Lake Theme Park and Resort

Royal Caribbean Cruise Line

Kennedy space center

Kennedy Space Center



Virgin Trains

Warner Brother’s Studio Tour

LA Zoo

Florida Department of Education

LaGuardia Gateway Partners

Hospital Corporation of America

TopGolf – Case Study

Tavistock Corporation


Sachs Media Group

Live Nation – Case Study

Dollywood case study research feasibility capacity planning

Dollywood Case Study

Silver Dollar City – Case Study

Brasif Case Study

icon park case study

ICON Park – Case Study

Korala, Dominican Republic – Case Study

Puerto de Cartagena

Port of Cartagena – Case Study

Hudson Yards – Case Study

Willis Tower – Case Study

Career Source Central Florida – Case Study

Florida Department of Agriculture – Case Study

Florida Department of Environmental Protection – Case Study

career works

Virginia Career Works – Case Study

Healthy West Orange – Case Study

iFLY – Case Study

Wyndham Destinations – Case Study

4 Rivers Smokehouse – Case Study

Synensis – Case Study

Greater Miami Convention and Visitor Bureau – Case Study

CareerSource Florida

Holiday Inn Club Vacations Case Study

Carnival Cruise Line Case Study

North Point Ministries

Caprock Partners Case Study