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Research & Consumer Insights

Concept Testing

Qualitative and quantitative research to determine consumer appeal of new products and services.

Baseline and Tracking Research

Quantitative research to determine base demand and track changes in customer satisfaction, brand and advertising awareness, or visitation and usage behavior.

Customer Experience & Employee Engagement

Ethnography, executive interviews, and other qualitative and quantitative research to develop and sustain world-class customer experiences and employee and leader expectations and standards.

Segmentation Studies

Quantitative research to factor broad audiences into homogeneous groups based on common needs, interests, and priorities. Development of story-driven profiles to bring viable segments to life.

Conjoint and Discrete Choice Research

Quantitative research used to simulate trade-off decisions for detailed design features, pricing, packaging, and bundling of products and services.


Full service research organization capable of writing, programming, hosting online or conducting in-person interviews to meet your research needs. In-depth analysis and expert reporting through Tableau, SPSS and Excel datasets, and insightful and actionable PowerPoint presentations.

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  • Baseline and Tracking Research
  • Concept Testing
  • Conjoint and Discrete Choice Research
  • Customer Experience & Employee Engagement
  • Segmentation Studies

Disney’s Magic Your Way Pricing Strategy

Universal Parks and Resorts

Great Wolf Resorts

Merriweather Park at Symphony Woods

Starwood Vacation Ownership

Polynesian Cultural Center

Canyons Resort

Cedar Fair Entertainment Company

British Columbia Automobile Association

Disney’s Back to the Basics

CareerSource Florida

Carnival Corporation

Fantasy of Flight

Lowe’s Home Improvement

Marilyn Monroe Spas

New York Racing Association

The World Residences at Sea

Virgin Voyages

Full Sail University

Baha Mar Resort

Orlando Health

Visit Orlando

AAA Carolina

Magic Springs

Strayer University

Rocky Mountaineer

Darien Lake Theme Park and Resort

Royal Caribbean Cruise Line

Kennedy Space Center



Warner Brother’s Studio Tour

LA Zoo

Florida Department of Education

LaGuardia Gateway Partners

Hospital Corporation of America


Tavistock Corporation


Sachs Media Group