– All of our tracking studies are completely customized to your business. We are more interested in building the most effective tool for you than building our own database of similar questions across clients. Some brands are so strong that an unbalanced scale to decipher nuances of how much consumers love their brand will serve them well.
– We track you and your competitive set, which is defined by you. Knowing the direction of your brand health is even more insightful when measured against others.
– Our liberal use of open-end questions allows us to dive deep into the analysis to uncover the “why” behind measured change.
– We develop easy-to-use dashboards to track change over time with demographic, behavioral and psychographic cuts.
– Our story-driven reporting in PowerPoint quickly conveys key insights and recommendations.
– While we believe steady tracking sets you up for success when unforeseen external factors impact the business, we are fluid when it comes to execution and adapt to meet your needs.