– Each discrete choice project is customized to your needs, but we encourage you to examine the business holistically and study key competitors.
– We calibrate the research results back to your current demand and revenue by incorporating current products and pricing into the design. This allows us to eliminate any overstatement due to the research itself, and only measure true incremental change to the base business.
– Our models are built to provide guidance and insight over multiple pricing cycles. This allows for more strategic planning with other initiatives.
– Both current and potential products and services can be studied in the same design, isolating the impact of the new products on the existing offering.
– We stay with you through implementation. While most risk is managed through the design, we are able to make immediate adjustments where needed.