The Integrated Insight Difference
70 Years of Combined Experience: The Research Operations team at Integrated Insight has over 70 years of combined experience overseeing data collection. Terry Dolan, our Director of Field Services, led the data collection at Disney Parks and Resorts for thirty years, conducting interviews in theme parks, hotels, restaurants, retail merchandise locations, sports complexes, entertainment districts, and on all kinds of transportation – monorails, cruise ships, small boats and buses. This research helped Disney develop strategies for innovative products and services and continually exceed guest expectations.
Presently, the Integrated Insight Research Operations team collects thousands of in-person surveys annually for a variety of clients at diverse venues including various airports, cruise terminals, train stations, attractions, visitor centers, retail outlets and more. Our work in airports is done behind TSA checkpoints and we have a thorough understanding of how to get our interviewers badged and up and running quickly.
Access to Real-time Reporting: A key benefit of in-person data collection at these venues is that the data becomes available in ‘real-time.’ We can roll up the responses to do a weekly or monthly report, but if time is of the essence, same-day reporting is available too. If you are launching a new product or initiative and it just HAS to go right, we can tell you in the first hours or days how consumers are responding. Many have resorted to mining social media for rapid feedback, but there is no replacing random proactive intercepts to assure representative and actionable feedback.
Impeccable Training: Our team wrote the book on the ‘Science of Surveying,’ which was highly leveraged by Disney with its data collectors. This immersive multi-faceted program focused on all of the aspects of data collection as well as the key role data collectors play in making Disney magic. The Integrated Insight leadership team has implemented recruiting, on-boarding and training strategies that emphasize excellent customer service as well as a deep understanding of data integrity. We firmly believe this approach sets us apart and ensures our data collection professionals are able to represent both Integrated Insight and our clients no matter where the project takes us.
Safety Precautions: The safety of our data collectors as well as respondents is at the forefront of everything we do. With this in mind, we have implemented several innovative techniques to enable us to continue the important work we do while adapting to the new environment that includes social distancing guidelines, wearing face coverings and enhanced sanitation.