OUR TEAM

VP, Pricing & Revenue Services

Stephen Davis

Stephen Davis brings a strong background in economics, forecasting, feasibility and pricing to the team, delivering insightful and prescriptive strategies that are sustainable over time.

Prior to joining Integrated Insight, Stephen was responsible for Food and Beverage Revenue Forecasting at Walt Disney Parks and Resorts where he produced actionable forecasts for weekly food and beverage spending, identifying guest behavior changes impacting the business and areas of opportunity for incremental revenue. Prior, Stephen was a member of the Resorts Forecasting team primarily focused on occupancy and ADR forecasts for three Disneyland hotels, and providing insights that helped optimize the incremental value of promotional offers. Before joining the Walt Disney Company, Stephen provided analytical support for sales forecasting and business planning at AM/NS Calvert, a joint venture of two of the world’s largest steel conglomerates. In this position, he also played an integral role in the transitioning of ThyssenKrupp Steel USA to AM/NS after the purchase of the facility.

Stephen has a BS, Commerce and Business Administration and a MS, Economics, both from the University of Alabama.

Director

Jennifer Adams

Jennifer Adams is an expert in market research and economic forecasting. She drives maximum business value through strategic planning, advanced analytics and a deep understanding of micro and macro-economic trends.

Prior to joining Integrated Insight, Jennifer was a Senior Manager for Economic Forecasting and Initiative Measurement for Walt Disney Parks and Resorts where she led the assessment of new attractions, technology investments, pricing and promotions, and economic and competitive changes. Included were the Disney’s California 5-year expansion ($15B), MyMagic+ technology 5-year investment ($2.3B), Universal Orlando’s competitive Wizarding World of Harry Potter, and other off-property development projects. During her tenure, Jennifer also had responsibility for Forecasting Segment Consolidation where she directed the process and reported to senior executive leadership on a $15B annual budget for theme parks, hotels, food and beverage, and retail revenue.

Prior to Forecasting, Jennifer was part of the Market Research team at Disney, conducting research among both current guests and prospects. Projects included the assessment of new initiatives and accommodations using multivariate analysis including regression, cluster, factor and discrete choice /CHAID analysis.

Jennifer has a BBA in Business, Economics and Public Policy from George Washington University and a MA and PhD in Economics from the University of Florida.

Senior Manager

Susan Dekker

Susan Dekker, Senior Manager, brings a strong background in operational efficiency and capacity planning in multiple industries.

Prior to joining Integrated Insight, Susan was a Healthcare Systems Engineer at MD Anderson Cancer Center, leading lab optimization efforts to improve quality. During her time there, she implemented initiatives to reduce turnaround time, decrease error rate, and maximize throughput. Previously, Susan spent seven years as part of the Industrial Engineering team at Walt Disney Parks & Resorts where she led the team responsible for developing design requirements, facility sizing, and capacity needs for future development projects in China. Susan also supported Facility and Operations Services and other Disney divisions such as television production, corporate aviation, and travel visa processing where she focused on right-sizing labor, management resources, organizational design, and process opportunities.

Susan has a BS and MS in Management Science & Engineering from Stanford University.

Managing Director

Terry Dolan

Terry Dolan is an expert in market research operations, specializing in all aspects of fielding quantitative and qualitative studies, data coding, and the technology hardware and software required to support the data collection process.

Prior to joining Integrated Insight, Terry was the Manager of Consumer Insight Operations at Walt Disney Parks and Resorts for over 30 years, where he oversaw the Field Operations team, a group dedicated to sharing the common vision of being the “voice of the guest.” Also during his time at Disney, Terry was responsible for helping to implement several technological advancements including in-sourcing online research as well as leveraging mobile platforms to enable more real-time feedback.

Terry holds a BS in Business from Florida Southern College and is a certified RIVA trained moderator.

Senior Manager

Ryan Biesecker

Ryan Biesecker, Senior Manager, brings expertise in pricing execution, data analytics, and revenue optimization.

Prior to joining Integrated Insight, Ryan worked as a Senior Consultant at Deloitte where he oversaw the menu pricing of over 350 items at 1,000 quick service restaurants for a major international fast food brand. He also managed relationships with over 120 individual franchises, assessing tactical pricing strategies that focused on revenue growth without risking hard-earned volume. Additionally, Ryan served as a subject matter expert in data transformation and infrastructure for the broader franchise pricing project.

Prior to his tenure at Deloitte, Ryan worked in the Walt Disney Parks & Resorts Revenue Management and Analytics department. In this role he executed weekly, monthly, quarterly, and annual reports on global revenue performance for all Disney Parks offerings on the Forecasting Reporting team. Ryan also completed a professional internship for Disney Cruise Line’s Revenue Management team and Walt Disney World’s Food and Beverage Pricing team, where he evaluated the impact of incremental revenue on business development projects.

Ryan has a BS in Hospitality Administration with a focus on Corporate Food and Beverage Management from Cornell University’s School of Hotel Administration.

Manager

Jessica Dreiling

Jessica Dreiling, Manager, brings expertise in marketing and sales strategy, data analytics, and revenue optimization. With a consumer-first mentality, Jessica assesses the strength of each brand, value proposition, and product mix for an organization to increase market penetration and consumer loyalty.

Prior to Integrated Insight, Jessica worked as Marketing Manager at ICON Park where she created an integrated marketing and sales plan founded on consumer research that increased attendance and national awareness for the complex. Jessica also led the marketing department to develop marketing messages and compelling content that doubled website visitors and eCommerce conversion. Before her tenure at ICON Park, Jessica worked at The Walt Disney Company in Partnership Marketing, where she executed international campaigns from ideation to completion including work on Walt Disney Parks and Resorts, Disney Animation Studios, Southwest Airlines, ABC, Wheel of Fortune, and Freeform.

Jessica graduated from Grand Canyon University with BS in Marketing, Economics, and Finance.

Senior Consultant

Alexis Fiore

Senior Analyst

Andrew Poirier

Andrew Poirier, Senior Analyst, specializes in financial analysis, feasibility, and pricing strategy. Andrew is able to gather, analyze, and draw conclusions from data sets and help partners make decisions to optimize business. With a background in economics and entrepreneurship, Andrew contributes a comprehensive understanding of business development and demand forecasting.

Andrew graduated from Florida State University with a BS in Economics and Entrepreneurship.

Senior Analyst

Julia Ragsdale

Analyst

Luke Lafferty

Luke Lafferty, Analyst, focuses on market research and consumer insights.
Prior to joining Integrated Insight, Luke had experience in project management for a leading IT solutions company, as well as in research consulting for both national and statewide non-profit organizations.
Previous projects included a large-scale program evaluation for a nationwide financial literacy course and comprehensive organizational evaluations to aid with succession planning and workplace productivity optimization. With a background in data analytics, research design, and client-facing project management, Luke consistently provides data-driven conclusions and recommendations specifically tailored to each client’s needs.
Luke has a BA in Psychology from the University of Maryland and a MPS in Industrial-Organizational Psychology from the University of Maryland, Baltimore County.

Analyst

Aimen Sudhir

Aimen Sudhir, Analyst, focuses on simulation modeling and industrial engineering.

Before joining Integrated Insight, Aimen worked as a Graduate Teaching Assistant at Rutgers University, where he designed simulation models of assembly lines, warehouses, call centers, and cafés to optimize machine utilization, process flows, and identify bottlenecks and areas of improvement.

Aimen also has experience in the manufacturing industry. He worked as a manufacturing engineering intern at Larsen & Toubro Ltd., where he dealt with technical analysis, product design & material utilization, production planning & control, and execution of types of equipment.

Aimen has a Master’s in Industrial Engineering from Rutgers University, and received his Bachelor’s in Industrial Engineering from VJTI .