Scott Sanders


Scott Sanders has over thirty years of experience leading large-scale strategic initiatives and operational change efforts. His unique approach of combining data driven consumer insights with quantitative analytics and predictive modeling has helped redefine the pricing discipline.

Prior to Integrated Insight, Scott was Vice President of Pricing for Walt Disney Parks and Resorts where he oversaw all pricing efforts worldwide inclusive of theme park and water park admissions, room rate, transportation, merchandise, food and beverage and many ancillary products and services such as Adventures By Disney and Disney’s Wide World of Sports. In his 20 years at Disney, Scott also led efforts for Marketing Finance where he was responsible for all long term planning, budgeting, financial analysis and financial control processes supporting multiple business units, including a $1.2B travel company, a $4M internal marketing agency, an $800M group and convention business and a 2000 agent call center.

In 2005, under Scott’s leadership, Walt Disney World undertook it’s most sweeping and successful change in pricing strategy in over 30 years, “Magic Your Way”, which resulted in significant revenue lift and sustained growth year after year.  The strategy was built upon in-depth guest insights and directly addressed the number one barrier to visitation – affordability – through length of stay discounts, extra theme park hours, value priced dine plans and complimentary airport to hotel transportation.  This effort also required large scale organizational and cultural change and resulted in the consolidation of disparate pricing functions previously held by various lines of business.  During his tenure at Disney, Scott also provided strategic leadership and direction for “Destination Disney”, a $250M strategic technology investment that changed how the company markets, sells, and prices products.

Prior to Disney, Scott worked for John Q Hammonds Industries, responsible for a $150M asset portfolio that included Residential, Recreational and Entertainment Assets to include “Broadway at the Beach”, a substantial Retail Entertainment development in Myrtle Beach, South Carolina.  He also planned and facilitated retail expansion for Bass Pro Shops.  Scott is a US Army Veteran and holds a BA in Business in the University of Central Florida.

For immediate help contact Scott Sanders at 352-988-3397 or